About the Use of Data in Internet Advertisements Delivered by Excite

This page has been translated from the official Japanese version into English for the convenience of our international readers. In the event of any discrepancy, the Japanese original shall prevail.

Please check the information below for a summary of the data usage in internet advertisements delivered by Excite and steps on how to opt-out from (disable) this usage. As information is obtained in different ways depending on the information that is used, please refer to the pages explaining each term.

1. Used Information

Used InformationPurpose of Use
ID written to cookiesTo recognize the terminal being used to deliver advertisements, and to measure the effects of advertising
IP address, operating system version and type of browser used when viewing a pageTo customize how advertisements are displayed based on the environment being used
Location information when viewedTo customize the advertisements delivered based on location information during use
*When accessed from a PC, location is determined based on the IP address. When accessed from a smartphone, location is determined from base station or GPS information.
URLs of viewed webpagesTo customize the advertisements delivered based on customers’ interests

2. How to Disable Behavioral Targeting Advertisements

If you wish to disable behavioral targeting advertisements, please check Opting Out of (Disabling) Behavioral Targeting Advertisements from Excite.

3. Informative Data Retention Periods

  • From the time each piece of informative data is registered until automatic deletion two years later
  • Irrespective of the period described above, until the time a customer completes opt-out (disable) procedures to halt behavioral targeting advertisements

*For information about the delivery of other behavioral targeting advertisements, see About Behavioral Targeting Advertisements Delivered by Third Party Companies.

Established: October 20, 2016
Last revised: April 7, 2023

Excite Japan Co., Ltd.