About the Use of Data in Internet Advertisements Delivered by Excite
| This page has been translated from the official Japanese version into English for the convenience of our international readers. In the event of any discrepancy, the Japanese original shall prevail. |
Please check the information below for a summary of the data usage in internet advertisements delivered by Excite and steps on how to opt-out from (disable) this usage. As information is obtained in different ways depending on the information that is used, please refer to the pages explaining each term.
1. Used Information
| Used Information | Purpose of Use |
|---|---|
| ID written to cookies | To recognize the terminal being used to deliver advertisements, and to measure the effects of advertising |
| IP address, operating system version and type of browser used when viewing a page | To customize how advertisements are displayed based on the environment being used |
| Location information when viewed | To customize the advertisements delivered based on location information during use *When accessed from a PC, location is determined based on the IP address. When accessed from a smartphone, location is determined from base station or GPS information. |
| URLs of viewed webpages | To customize the advertisements delivered based on customers’ interests |
2. How to Disable Behavioral Targeting Advertisements
If you wish to disable behavioral targeting advertisements, please check Opting Out of (Disabling) Behavioral Targeting Advertisements from Excite.
3. Informative Data Retention Periods
- From the time each piece of informative data is registered until automatic deletion two years later
- Irrespective of the period described above, until the time a customer completes opt-out (disable) procedures to halt behavioral targeting advertisements
*For information about the delivery of other behavioral targeting advertisements, see About Behavioral Targeting Advertisements Delivered by Third Party Companies.
Established: October 20, 2016
Last revised: April 7, 2023
Excite Japan Co., Ltd.