Handling of Data in Internet Advertising

This page has been translated from the official Japanese version into English for the convenience of our international readers. In the event of any discrepancy, the Japanese original shall prevail.

As a way to display more beneficial advertising to customers, Excite delivers “behavioral targeting advertisements” that are related to customers’ interests. By delivering behavioral targeting advertisements, more advertisements that reflect customers’ interests are shown. For example, after a customer interested in cooking has viewed an e-recipe, the view history will be recorded, making it more likely that advertisements related to cooking will be displayed. Also note that the delivery of behavioral targeting advertisements does not use information that identifies specific individuals.

Technologies such as cookies are used in the provision of behavioral targeting advertisements. Although users can opt-out of (disable) cookies by configuring their browser settings, this may render some services unavailable.

For a brief outline of the behavioral targeting advertisements delivered by Excite and third parties, and for information on how to opt-out (disable), please check the following links.

Excite use “Custom Audience”, a service provided by Facebook. This is a service that delivers advertisements by utilizing information obtained from encrypted email addresses, phone numbers, etc. provided by customers and matching them with Facebook users. Since the matching e-mail addresses and phone numbers are encrypted, they will not be provided to third parties such as Facebook.
If you wish to stop the use of “Custom Audience”, please stop the function from the “Ad Settings” in Facebook.

Please see below for an overview of our use of informative data and how to opt-out (stop) of its transmission and provision to third-party companies.

Established: October 20, 2016
Last revised: April 7, 2023

Excite Japan Co., Ltd.